Dive In Home Supply: Ownership, Brand and Product Strategy

Dive In Home Supply is a reflection of my background in welding, furniture fabrication, and design—blended with a love for bold, vibrant interiors and a commitment to sustainability. With a deep respect for craftsmanship, I recognize that the world is overflowing with “stuff,” and I’m focused on reimagining well-made pieces rather than creating new ones without purpose. Right now, my goal is to build brand awareness and establish an online presence ahead of launch by shaping the brand’s identity, developing guidelines, building a social media presence, and crafting marketing content that brings Dive In to life.

I’ve been actively building out the digital presence and curating the first collection of goods for Dive In Home Supply in anticipation of its official launch. Behind the scenes, I’ve been researching my ideal audience, identifying the types of goods that align with my vision, and refining my aesthetic approach. I’m also gathering insights on pricing, particularly within the antique market, exploring sales channels, and strengthening community connections in my region. To enhance the brand, I’ve been diving into new crafts like upholstery and textile arts while simultaneously sourcing inventory, managing operations, and shaping the workflow for a seamless launch.